Why is UX Iteration Design Important in Singapore
What is UX design?
User experience design in Singapore (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Steve Jobs said: “Design is not just what it looks like and feels like. The design is how it works”. UX is an iterative process. Only by iterating, can we optimize design better and better?
What is Iteration?
Iteration is a mathematical concept which basically means doing the same thing over and over again in order to refine the result. We use it in UX, because, in general, UX is an iterative process. We need to constantly refine and improve our designs in order for them to continue to create the best value for our users.
Why you need iteration?
1.Technology restriction
Your UI design effect may look awesome. The UX seems reasonable and user-friendly. While the developing period is very long. The developers meet many barriers to realize your design map. This is a frustrating thing. It means you face technology restriction to realize your design.
Technology is a real factor you have to consider and balance when developing and designing. Many interaction effects look good, while they can’t be realized in developing. So designers have to revise their design. Easy to realize is a design principle, good design needs to be under the technology limitation.
2.Involving the user
User needs are changing day by day. The design needs to keep track of the festival and follow up hot events. What’s more, many kinds of usability testing are executed throughout the whole process of research and development. Only by involving the user in your design, get feedbacks constantly, can your design be not closed, adapt to user’s habits and preferences.
3.Market competition strategy
Today, facing fierce market competition, for example, mobile game field, Time is the key to succeed and fail. So when you and your competitors have the similar idea, the one who can develop and launch online will attract more users, seize the market. He can do improvement, iteration, update again and again, making the user experience more friendly.
So it is a common phenomenon when you hear the designers and developers in some game companies work overtime just want to launch a new game before the competitor. Once the rapid prototype is developed, they can recruit users to do usability testing. Thus their app is the first app users use. Then they do iteration.
We know a UX elements theory model consisted of five planes proposed by Jesse James Garrett. The surface is what user see and impress users. A prototype can be released with the not very good surface. Visual design and wonderful interaction design can be added later.
Wrap up
M Cobanli, the founder of OMC Design Studios, said; “Great design is the iteration of good design”. Iteration promotes progress and brings good UX. We should not feel disgusted about iteration, we should welcome it with delight, and think better solutions to solve it.
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