Common User Research Methods in Singapore
From a certain point of view, user research methods can be divided into two aspects, one is the way to obtain user-related information, and the other is to integrate information and present research results. However, these two aspects are not completely independent of each other and obtain information approach will limit the way of data analysis and result presentation, and a clear research purpose will also limit the presentation and sharing of research results, thus limiting the way of information collection and analysis.
How to get user information
Recruit
It is a prerequisite for obtaining reliable research results for the purpose of researching and identifying the right people. It consists of three basic steps: ① Identify the target audience; ② Find the representative members; ③ Persuade them to participate in the study.
Interview
Interviewing is one of the most basic research methods in user research. By asking questions from users, we can really understand the user’s real experience. Common Interview Structure – Hourglass Structure: Starting with the most general information, then slowly digging into concrete questions, ending up with larger views and ending with a summary and conclusion.
Six Stages of a Standard Interview Process: Introduction → Warm Field → General Problems → In-Depth Follow → Review → Summary
Focus Group
Focus groups are structured, group-specific panelists who are suitable for discovering people’s expectations, motivations, values, and memories, but are not suitable for understanding what people actually do (because what people say and what they actually do There will always be discrepancies), and the results of the focus group cannot represent the views of most people.
There are four common types of focus groups: exploration, functional sequencing, competitive analysis, and trend interpretation.
Field Visit
Field visits involve meeting with the activity venue where the research is transferred to the target audience’s habits and looking closely at their use in a real environment. Field visits can provide information about people’s lives and work environments, which are not available by other means, helping researchers to understand people’s lives in the real world rather than letting them recall themselves in the labour meeting room life. It reveals what people are actually doing, how they define what is really valuable to themselves, and what competes with your product for their time and attention.
Diary Study
Diary research requires a group of people to report their activities on time and in a specific format to probe their experience and explore specific patterns in a non-intrusive manner. Diary research is one of the few qualitative research methods suitable for different geographical analysis.
Usability Testing
Usability testing Singapore is a classic experimental approach that guides the definition and implementation of functionality by understanding how people perform specific tasks. Although the test methods vary, the most basic content is indeed the same: ① users to use the product to complete the task; ② observe and record the user using the product of the entire process.
Heuristic Evaluation
Heuristic evaluation is a method that evaluators use to evaluate products based on their own professional knowledge and experience, also called expert evaluation.
Cognitive Walkthrough
The so-called walk check refers to drama rehearsal without wear costumes, do not use the stage equipment, just holding the script rehearsal. The cognitive process walkthrough is based on the human cognitive model, according to the product interface flowchart (script) to explore and learn, so as to analyze the product. Exploratory learning refers to not reading user manuals beforehand, nor training, and learning how to use them.
The cognitive process Walker conducts a careful analysis of each step in the task execution process, “Do users know what they are going to do?” “Did users noticed how they were doing as they explored the user interface?” “The user Is it related to the correct way of doing things? “” Can a user judge from the system’s feedback whether the task is going well? “
Card classification
Card analysis reveals the way information is organized and helps to design a visual and relational framework that fits the user. Let participants group their cards with words or phrases, how they organize, and what labels to add to each group to show how they relate to and classify different concepts.
Questionnaire
A questionnaire is the most basic quantitative research technique that tells you the generality of a particular feature and trend throughout the user community. A questionnaire contains a set of questions that enable a large group of people to describe themselves and their interests and preferences in a structured way and then use statistical tools to process the findings to reveal a wide range of user characteristics, Extract interesting patterns
Usage Data | Log Analysis
All website and application data will be collected as part of the operation of the relevant usage data, which is the trend of the big data analysis. Statistical analysis of user usage data to extract key performance indicators (KPIs) to assess and predict the operational status of websites or APPs.
A / B test
A / B testing basically refers to a technique that automatically assigns each user who accesses a website to Group A or Group B. People in Group A have access to an existing version of a website or web page or page feature option, and Group B Looked at the changed version and then compared the usage of Groups A and B to assess the impact of site changes. Students familiar with psychology experiments should be the most familiar to this.
Method of presenting research results
Remember The ultimate goal of the research in action! If the problems identified cannot be solved or the business opportunities revealed by them are neglected, even the most insightful user research is worthless to stakeholders, so the successful delivery of user research results to the entire team is crucial, and a successful user study should make it easy for key stakeholders to remember the key points in the study and put them to work.
To meet these needs, researchers have developed different types of manifestations to supplement traditional written summary reports, including personas, scenarios, mission analysis charts, and experiential models. Choosing the right form allows the team to remember the story, remember the issues or opportunities it reveals, and take action to resolve it. The following is a brief introduction of several commonly used forms of expression
Personas
A persona is a user prototyping that can be used to help guide product function, navigation, interaction, and even visual design decisions. This prototype is not a real person, but a memorable person who combines the real user stories together. By creating these characters and letting them experience some scenarios, researchers and stakeholders can be made familiar and empathetic to users.
Scenario
Scenario story is a melodrama when the user (hero) uses the system or product. To write the story approach, the user’s use of the system or product background, in order to achieve what purpose, how to use and the results depicted. Scenario stories convey the nuances of product usage, helping stakeholders put products into real-world scenarios that can not be achieved with data charts or abstract descriptions.
Task analysis diagram
Mission analysis can describe in detail a series of actions taken by an individual. Common ways of doing this include flowcharts, grids, and alignment diagrams. Flow diagramshighlight the relationship between goals and activities, task grids highlight the relationship between tools and goals, and Tutu reflects the different options for each action and how users feel about them.
Process map
Process maps originate from applying task analytics to the entire enterprise or organization and are essentially a combination of several high-level task analytics. Unlike scenario and mission analysis, process maps include not only the user’s experience but also the underlying system activities and business processes that support it. Process maps dominate service design in support of activity types, of which the best-known process map is a swimlane map that highlights the collaboration of different roles.
Experience the model
Sometimes, the key information revealed by the study is so complex that it can’t be explained in a single form, and an experienced model that combines various forms of expression without fixed forms is needed. An experiential model is a graphical representation of the relationships between people, organizations, products, locations, etc. It organizes information relationships through spatial location, chronological order, causation, similarity, or hierarchy, focusing on the abstraction of a particular problem It requires a very high degree of visual creativity.
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