User Experience = Usability in Singapore?
In recent years, the term product usability has become more and more known to the general public. Product usability engineers may not have heard of many occupations in China, but they have already held specialized positions in Europe and the United States. However, most people think of usability as user experience. Availability of good products, is the user experience just fine? Poor user experience, poor usability?
Although this topic has been discussed many times. However, based on many years of user experience and product usability research, I think it is still necessary to give new literacy products, what is the difference between user experience and usability, and what kind of relationship between the two.
Different concept
For a product, the user experience is the purely subjective experience established by the user using the product. The more subjective factors including the functional scope, product brand, psychological expectation, and actual emotional emotion are indispensable for the user experience An important part of.
Usability is an important quality indicator for interactive IT products/systems and refers to the degree to which products are effective, easy to learn, efficient, easy to remember, less error worthy and satisfying to users. Usability is mainly about the functional part of the product. In simple terms, it is Do not make me think.
Four dimensions to assess usability
- Functional: the product is useful.
- Easy to learn learnability: Whether the product can be used directly, or need to read the manual will be used.
- Flexibility: Whether or not the product can do anything but accomplish the main task.
- Industry design industry design: can understand whether the design is pretty enough.
The three major factors that determine product usability: user, environment, mission/usage goal. So you can also use the usability testing questions to understand the user’s satisfaction with the product features.
For a website, the usability goals make the website better used, and the goal of the user experience is to make users feel pleasurable before, during, and after use. So, usability is related to how easy it is for the user to complete the task while using the site; the user experience focuses on how the user perceives the way the site interacts.
User experience includes usability
Usability is defined as “the user can accomplish their task?”; User experience can be defined as “Has the user had the most enjoyable experience?” The usability approach has the purpose of improving people’s performance while improving the user experience approach. The purpose of the degree is to achieve the goal of tangible value and enjoyment, and even potential expectations.
User experience is broader than usability and usability is part of the user experience. However, at some times, the product with high availability level may not be necessarily good for the user experience; and the user experience may not be good with the availability level. In addition to being influenced by the product itself, the user experienceis influenced by factors such as the social environment, the physical environment, and personal preferences. For example, the classic 12306 website, availability can be quite high, without it, people travel tickets become an obstacle, but 12306’s website user experience is poor, the site design is not beautiful. If you insist that both are more important, personally feel that the availability. Products without availability also do not have a good user experience.
The focus is different
Usability concerns the level of performance that users achieve when operating the product, and the user experience focuses on the overall satisfaction of the user with the product.
In most cases, usability and user experience are the same.
Good usability allows users to use the product more conveniently, quickly and comfortably and reduces the wrong operation, which will arouse a good emotional experience and make the user feel happy and enjoyable so as to improve the user experience design of the product.
What prototype usability and user experience should meet
In the prototype design phase, the changes in product design are based on the changing needs of users. Analyze and explain the functional experience of the product to the research object, and design the prototype with the user as the centre. Fully reflects the product to meet the use of functions based on the user to bring a special experience. Designers in the prototype design phase should pay attention to grasp the user needs and market analysis, through simple and efficient prototype tools to reduce the cost of work, thereby enhancing work efficiency.
Product availability does not equal ease of use
Ease of use is an important aspect of usability, meaning that the product means to the user that it is easy to learn and use, to ease the memory burden, to the satisfaction of the use, and so on. Product ease of use, it is likely because of fewer product features, the interface is simple; it may be low cognitive costs and other factors. However, the product usability contains the very important meaning of “available.” If the product is not available, think about the design team taking it more seriously and solving product usability issues.
Sum up
User experience includes usability, ease of use and effectiveness, availability and ease of use are just an important part of the user experience. But what is not a good user experience products, usability is good? This has to be a concrete analysis of specific issues. Of course, poor usability products, the user experience is absolutely good, not to mention ease of use.
P.S. This article is originally written by IXDC in Chinese.
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