Know the Difference between UX and UI in Singapore

Many small and medium experience design firms assign one designer to do both UX design and UI design so there would be some confusion between UX and UI conception. Even so, we need to make it clear these two terms. Today I will share one article named“User Interface Design (UI) vs. User Experience Design (UX)”.

In such a competitive world (there is cut-throat competition in every sector), one thing that can set you apart from the competition is how you make your customers feel about your brand, app, website or anything at all. User experience and user interface have become so important that a product’s success or failure is dependent on these two factors. Because customers have so many options and so less time, it is imperative for companies to get the User interface design (UI) and user experience right the first time. This is one of the reasons companies are putting more emphasis on the feel and the usability testing (ease of using) of the product. Your product, app or website could be the best in terms of the features it has but if it does not have the right feel to it, it will face a lot of challenges in being successful.

User Interface Design (UI)

UI design is all about the product’s graphics and visual presentation. It is a process that can be described as helping the user through the interface. UI design basically decides how easy it is to use the product, especially for any digital interface. The difference between web designer and UI designer is diminishing, web designers are UI designers who can code. Customers are demanding for interactive interfaces and as said earlier, the success of any product is dependent heavily on UI design. UI design is all about the look and feel of the product.

User Experience Design (UX)

Though UI design and User experience (UX) design are very closely related, UX design is more about the research on what is it that customers are looking for in a product, what is being offered by the competitors and what can be improved in terms of the overall experience of the product. UX design does not necessarily require one to be a coder. However, a UX designer is involved in every phase of product development lifecycle or software development life cycle, testing the product at every stage.

Because of the huge demand of UX and UI designer, this field has emerged as a field with immense opportunities and anyone interested in this creative field can learn to be an excellent UI / UX designer/developer.

USER, user experience consultant, provides UI/UX design service, with more than 15 years experience and 100 projects, are specialized in UX/UI field. Interested in USER or UX service, please feel free to contact us at project@user.com.sg or call us at +65-88621623.