Consistency in Omni Channel User Experience in Singapore
UX(User Experience) has become the core competence of every company. Generally, one company may develop more than one product, you may develop products for different purposes or adapt to different channels or terminals. At this time consistency in UX becomes important.
Why UX consistency across channels is important?
- In order to decrease the study and recognition burden.
- Consistency across channels builds trust with customers.
- Consistent and easy-to-use web interfaces help users concentrate on the content and move through it.
- UI kit can be reused. Decrease the development cost.
- Consistency is also a Brand Strategy that shouldn’t be ignored.
- Feel confident when they start to use a new product of your brand.
What contributes to consistent user experience?
In the context of product development, consistency translates into the overall user experience and not just the superficial visual design. You need to look at all the various dimensions that contribute to overall experience and delight of users. The following diagram sums up how you can make your product a consistent experience…
How to achieve UX consistency across channels?
1.Main functionality
Main functionality on desktop and mobile should keep consistent. Some key features should be available on both desktop and mobile. Such as Browse, Filtered Search, View Profile and Messaging. Other secondary features should be available only on the desktop.The user will theoretically be willing to go through the dating website at length. A full feature list of options should be made available in this regard. A leisurely mental model motivates a willingness to have more usable features.
The app is would be lightweight only including the most important and frequently used functions. Others like complex and complete data analysis should be shown on the web.
2.Control integration into an ecology
Many brands like Apple, Xiaomi, Huawei have a series of product(not only digital applications but also material products), forming a product family. Internet, mobile internet, and the Internet to things are making changes and upgrade to traditional products. There is a DNA in every product making them like a family. For example, Xiaomi is exploring product ecology. Ecology has become a current hot focus. What is the core of ecology? It is just the consistency of UX. In the past, we have different operating systems for bridge, TV, and rice cooker, they all have their own interaction, no common, continue and consistent interaction. As a result, the learning burden is very high. Different brands have a learned route. Though they look fancy separately, the user experience may not be inconsistent and continued.
3.Style guide
A style guide establishes and enforces style to improve communication. To do that, it ensures consistency within a document and across multiple documents and enforces best practice in usage and in language composition, visual composition, orthography and typography.
Once a product experiences success on one platform, such as IOS, you can also generate another platform like web, Android, tablet. Though every device has different regulations, you can also realize brand consistency to seek a balance. The visual design needs to be consistent. Icon colour, the line width, the featured element can be inherited by other icons. And the font style is overall uniform.
Conclusion
Consistency in Omni Channel User Experience is essential. It can be exposed to functionality, presentation, navigation, interaction and content. Main functionality, Control integration and Style Guide are three most important factors. The perfect is to create a seamless experience cross-platform.
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