5 Goals of User Experience Design in Singapore
We often say that the product’s user experience design is very important, but what exactly is the user experience? The following five UX design goals progressive, help you in the shortest possible time a clear user experience design direction, to become a qualified UX designer.
UX designers master the main tools:
PS: graphics software.
Rock plus: Simple, fast prototyping tool that supports collaboration.
Xmind: Mind Mapping Software.
1.Get what I need
Get what I need is the primary goal of user experience design. Before using the product, the user is most concerned about “is it able to provide what I want?” Therefore, the product must first meet the functional needs of the user (not only explicit but also potential demand). User research is a way to tap demand, but in reality it is very difficult for even large companies with advanced design and development teams to accurately measure and determine demand.
In the early days, Facebook did not pay attention to the ability to make friends with second or even third friends through its friends. Designers and developers think that people only care about the things around themselves. The social platform is basically “acquaintance social”. Later, through the data found that a considerable number of users like to expand their circle of people through understanding, to make more friends. Now social networking platform for improving the brand influence and promote the huge role of products, but also the early designers unexpected. Therefore, the continuous collection of user feedback, the use of data or other information to track users in the use of the activities of the product, is to make the product to meet the needs of users. Let users “get what they need”, is the primary goal of UX design.
2.Do not let me think
“Can I get what I want in the simplest, quicker, straightforward way?” Best is “Do not let me think.”
Among the mobile app stores, games with the highest rankings of downloads are usually simple, effortless games like Happy Crash or Piano Block. This reflects human inertia from the side, but it is precisely this inertia that has promoted the progress of science and technology and the development of productive forces. The designer has no reason to go against it, or the product is designed to be anti-human.
How to make users get the things they want in the most simple and quick way? First of all designers have to fully understand the use of the product scene: What is the user’s attention, which is secondary, how to use the user’s original habits to streamline the operation process. The product interface design, the use of flat design method is conducive to people to see the interface of a glance information, taking into account the visual affinity and patience. In addition to recognizing the audience and finding the right design approach, the choice of design tools can also affect the ease of use of the product. A complex operation, do not meet the designer’s design tools, is itself an unsatisfactory product, how to use it to produce excellent product interface or prototype?
3.Enjoy it
“Do I enjoy the process of using this product?”
Many products have similar functions, can meet certain needs of users, but why only individual products can get the favour? As a music lover, I listen to the concert at least once a month. These large and small concerts, many of whom make me tremble, and even after a few days are immersed in the atmosphere created by the exhibitors.
There seems to be no relationship between concert design and product design, but the longer I spend in the design industry, the more I find a good concert and a great user experience. There is a common secret: at the right time To the audience the most suitable thing. A concert is like an all-you-can-eat evening meal. The head days are exquisite and not overexposed. Gradually, with patrons and alcohol, the focus is palletized, which is also the warmest and strongest lighting. When, after the strong finish, it is long and casual. This example illustrates very well: designers must take a “rhythm” of the product. How long does it take for a player’s software to stay in front of the movie for a while before the movie is played, without getting impatient to viewers? Why do some social platforms require users to post a few days after joining a group, communicate with other users and gain more privileges? This is a question that UX designers should think about.
4.Habits become natural
“Is the product attractive enough for me to use it for a long time,” or even “is it part of my life that I can not afford it?”
The article “Facebook Value UX / UI Designer Skills,” mentioned that FB has become a huge community with 200 million users, an important reason is to seize the user’s psychological and emotional needs: through social networks, people can access the concerns you’ve always wanted, “Making users feel enthralled, focused and focused on is the mission of a social platform from the very beginning.” A functionally stunning product is intriguing, but one that lets Users form a new habit of the product, it is very scary. Electric lights, mobile phones, new vehicles; WeChat, WhatsApp, these are typical examples.
5.With my strength
“Whether the product can mobilize my power and let me take the initiative to join the product promotion team.”
If a UX designer can target the above four points when designing a product, he is already a good designer. The last point, I do not think it is a goal because it is a good product comes with the property: mobilize the power of users. The user is the best voice for the product. In the process of product promotion, the company may resort to a variety of resources: opinion leaders, bloggers, online Reds who, if appropriate, will indeed promote the promotion and promotion of products to a great extent. But fundamentally, no one, or a team strength, can be compared with the user. You may say, this is not a marketing staff thing? What is the relationship with the designer? In fact, mobilize the user’s power is from the user experience design.
In addition to allowing users to recognize the quality of the product, but also to make use of the contact between users. Product design is cleverly integrated into the “establishment of the link between the user” element? For example, the social networking site share button in place, which is the most basic contact. Another example is the use of products that require more than one part of collaboration (game products often used method). In short, mobilizing the power of users, allowing users to take the initiative to join the ranks of product promotion, user experience designers should also set an important goal.
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