Timely theory of user behavior

Now in China’s major remarks community, such as Sina microblogging, there is such a group of people, that is, keyboardist, has always abhorred the keyboard man, because they are always upside down right and wrong, malicious dissemination of improper news, rhetoric, Causing psychological harm to others, however, if microblogging and other major APP in-depth user experience, is not to avoid the keyboard below it? When users are using a piece of software, the person designing the software intends to make the correct operation easy to operate, the wrong operation is not easy to operate, everyone likes the path of least resistance, so making various comments on all platforms is easy But also convenient, but in the design of software users, can stand in the user experience point of view, give the user some appropriate kindness reminder, perhaps there will be no misconduct occurred.

In fact, because people are always lying. Not because we are bad people, but on the contrary, we must always lie to ourselves because this is a survival mechanism. But if you think we should be completely honest and honest at all times, we can only see the luck. We have a deeper side of the petty lie we speak to ourselves. You may have heard this little story. One day Peter locked himself outside the house. He called the locksmith. After the locksmith stopped his truck, he said a spell. In just one minute, the lock was pried open. “I was surprised that this guy was able to open the door so quickly and easily,” said Peter. The locksmith told him that the door lock was only used to keep the honest man honest. 1% of people will always be honest, absolutely do not steal things. The other 1% will always be dishonest, always want to pry open your lock, steal your television; lock simply can not stop the robber if he really wants to enter your house. The locksmith said the lock was designed to stop most people, who make up 98%, and if there is no lock, they may try to open your door. Before I heard a similar but not apt expression: 10% of people will never steal things, 10% of people will steal things, the rest of the people depending on the circumstances.

This part of “as the case may be” plays a crucial role in the study of human nature.

If the honesty of most people depends on the circumstances, what exactly does the honesty of people depend on?

However, it turns out that most people will “cheat only a little” for a long time and persistently, and because of the low level of deception, they can still consider themselves honest people. The factors that control deception are not law, punishment, and ethics. Surprisingly, these factors have almost no effect on people’s behavior. And the impact is whether they themselves still feel they are honest people?

Because they do not think this is a fraud, they think it’s just a little too late to get a little bit of lazy and enjoy a little bit of help. Is it because there has been no recent hard work to fight for these? Does not everybody have some benefits occasionally? No one will covet these trivial benefits, right? There are many such self-deceptions.

These small, well-intentioned lies are the path of least resistance. They are everywhere. If laws and regulations, harsh punishment and ethics are not effective, how can we encourage people to act honestly and honestly? The feeling is a very vague thing.

But that’s easier than you think.

In general, such users have good self-learning skills, do not need specific resources. What I mean by “no one” refers to the vast majority of people who really want to read this information. Most people do not have the time or tend to use only the minimum amount of time to complete the task. Most people will certainly not want to go further than others.

In other words, people all over the world are like that. So how do you help people who, like us, seem to never have time to see these things? Because they are really too busy. You can do this: · Provide a minimum of helpful tips · Just when needed This is the “timely” theory of user behavior that I have been talking about for years. Of course, common problems, tutorials, and help centers are great, but who has time to read it? We are always in the middle of those people. The more your software can implement useful “timely” alerts, the better you can help users when they need it most. Instead of giving A + students who have read the FAQs and learned the Help Center, it’s for those who have never read anything. Even simply placing your name on top of the reporting car insurance mileage form instead of at the bottom will result in the unexpected result of a 10% increase in the reported average mileage. And in the beginning, add a little reminder, such as Hey, your name on this form can inspire more honesty. This is indeed valid. If microblogging, paste it in the user comments to give some good reminder, perhaps it will be better.

When do you remind people the most suitable? Not when they sign up, nor when reading, but when they type the first word in the first post. At this moment he may be determined to criticize a user’s incorrect network behavior. So we put a gentle reminder on top of his typing “in time”: We hope this little reminder will awaken friendly and civilized nature reserves in people’s hearts and promote more calm thinking, which will inspire some people to do a better job than yesterday. Being on the Internet does not mean you need to yell at people around the clock. We use this method in many places: for example, you post a lot of posts but do not set avatars, or you add a new post to a particularly old conversation, or your reply many times in the same subject, and so on. Wherever it may be, as long as we feel that gentle motivation may be helpful, we give “timely” reminders of this behavior. It turns out that everyone needs to be reminded only once for a period of time to get everything going.