How to explain User Experience to client in Singapore?
If you are a designer, you have been educated with UX, UXD ideas for many years, you have done and are doing many awesome design projects. So “User Experience” is so familiar to you that you feel it is always around you. And nowadays, UX is not a strange term, it has been related and stressed in many scenes. While when you meet people in other fields, they still have little knowledge about this concept. You have to explain UX to them, in order to have cooperation with their company on business.
So the question is coming:
1 What exactly is User Experience?
You may think this is an easy question, and reply without hesitation:“User Experience is the overall feeling and perception that things bring you, it includes many many aspects, like human factors, psychology, human-computer interaction, engineering…”, Emmm….., UX is everything, everything is UX. Maybe you will turn to Wikipedia for authentic definitions.
It is: User Experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system. User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found.
Also, the international standard on ergonomics of human system interaction, ISO 9241-210,[1] defines user experience as “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service”. According to the ISO definition, user experience includes all the users’ emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use. The ISO also list three factors that influence user experience: system, user and the context of use.
As a designer, we need to design many interfaces to create good user experience to users. We need to know that user experience is what the user choose and act by instinct,while design is to plan, set, teach or lead people how to do. So when we design, we must put in mind that the design should adapt to user’s habits and preference, i.e, we need to do user research firstly.
Is copying or reading these authentic definitions enough? Will your potential clients understand what you say?
The answer is “Far from enough”.
So it would be smart if you can show and present some practical cases. These examples are visual and convictive.
So the next question is :
2 How to show UX visually?
Frankly speaking, UX covers various fields and levels, and is really hard to make it clear in short time. So here some representative cases will be shown for better understanding.
“Before vs After” shows the big difference, and make a sharp contrast.
After the design, it looks fresh, modern and engaging and has given the flexible, responsive platform to launch and develop a new brand.
“Before vs After” shows the big difference, and make a sharp contrast.
After the design, it looks fresh, modern and engaging and has given the flexible, responsive platform to launch and develop a new brand.
When you show your cases to people, they will surely understand what service your company do and will benefit their business a lot, then will consider to hire you.
USER is a leading UX consulting company among these providers, it focuses on gaining deeper insight into human for design innovation and user experience. Come and visit our website: https://www.user.com.sg
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