Do you really understand user testing in Singapore?
It’s important to know how people use their products if they want to achieve higher user satisfaction. A large part of the answer can only be obtained from the interaction with the user and the interaction between the user and the product. This is known as user testing, which is one of the simplest and most effective ways to increase user Numbers and profitability.
Why is user testing so important?
From a business perspective, all of this boils down to adding users and profitability.
Usually, we want people to use their own products rather than their competitors. To achieve this goal, you need to collect as much relevant knowledge as possible to design products that people really want.
Generally, there are two parts of the relationship between the user and the product:
Now, let’s put aside how to make sure people buy products, but how to make sure users love the products we design.
People buy something because they need it, and the product must have a clear goal — the reason for its use. Just like no one is buying a hammer just to buy a hammer because they will use it to hammer nails.
If the product helps people reach their needs, users will like it, not only will it continue to use it, but will also recommend it to others. So, we need to know how the user is using the product, and that’s where the user test comes from.
User testing can help us understand how people use products and what they use for. Finding answers to these questions will create better products for customers.
What to do now?
Simple user testing is ok, but if you want to get more results in the process, you should do it with the professionals.
With user testing, we can not only get some conclusions from our customers, but they will also help us to see our products from a completely different perspective. There is no doubt that many things can be learned in this process.
While we have a variety of quick and simple user testing methods, this will introduce a test method created by a research organization that specializes in performing test users.
How to prepare?
Before the test starts, you need to do some preparation because the preparation is as important as the execution.
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| user testing in Singapore |
The preparation work consists of the following two questions:
1) who will be invited?
2) what kind of user flow?
Who will be invited?
These test users are called “roles” in user experience (UX) design.
You’ve probably seen the Simpsons. One of the plots was that Homer wanted to design a car. In his design process, he included everyone’s proposals in the product. The result (pictured below) is a deformed car that no one wants to buy.
The moral of the story is that when your design wants to meet everyone’s needs, the results are often counterproductive.
We should know that there are no mean users, and products are typically designed for specific groups of people, so we need to understand these user requirements.
What is the role?
A role is a member of a specific user group and is usually set to be a real person. Because the characters have names, photos, background stories, life goals, etc.
The role also has some characteristics of the product-specific appeal and the impact on the product (such as age, technical proficiency, product usage scenario, etc.).
How do you create a role?
Can access user some issues related to defining the roles, in reality, these problems can be used free talk about their desire for the product, looking forward to, disappointment, or previous experience.
And then we’ll get valuable knowledge, and in general, the industry’s rule of thumb is that 21 real-world user conversations can have an average of four roles.
It’s important to design roles based on actual conversations, but you can also do internal testing, but these will be based on your own assumptions, not actual data. Internal personnel may be used but should be used with caution.
Once the role design is completed, you can select and find users who are consistent with the role to participate in user testing.
Which user stream to select for testing?
The second part of the preparation is to find out the scope of the test, which is based on the “red path” of the user experience.
In London, traffic office staff aware of some road in London carrying most of the traffic, any obstacle on the road will lead to a heavy traffic jam. For this reason, it is forbidden to stop any vehicles on these roads.
Likewise, Dr. David Travis points out in his Udemy course that each site or application has a set of Settings that are most important to the user, and those Settings must be completely unobstructed.
Any hindrance to the “red path” could take away the value of the product.
So how do you know the product’s red path? Now that you know the user (role) and user appeal, it’s important to understand how the user can achieve these goals using the product.
So the most important thing to do to realize the user is the red path.
When you drive a car, the only red path is the “safe arrival destination”.
Figure 2
Where should the test go?
There are two options: user choice or where we choose to go.
User select location: the advantage is that you can see the actual usage of the product in the actual environment. The disadvantage is that it may be difficult to fully capture every operation of the user and record every session.
Figure 3
We select a location: in this case, you can use the screen to record software to capture user activity.
The downside of this approach is that the environment may be too “laboratory” and the environment is not close to real life.
Figure 4
Both of these approaches have advantages and disadvantages, so it’s important to weigh the product features and user requirements and find the best plan.
Conduct a test session
This is the most important part of the whole process of user testing: the user actually tests the product.
In order to get the highest quality feedback, preparation is important.
First, the user must know that the session will be logged and must be approved by the user. (note: in some countries, legitimacy is needed.)
Then, summarize what the user should do, what products to test, etc.
Note that the user’s error in testing is not the user’s own problem but the product’s problem.
It’s important for users to have a conversation about what they’re doing because we can know what they’re thinking, what they’re looking for, what’s unique, and so on.
Users should be tested without any help. And we need to see that they can use products without any obstacles.
To test, you need an experienced host and user session. Everyone is different, and they have different reactions to certain situations, and their motivations can be very different. The presenter must be able to summarize the feedback that does not affect the test results.
In the interior, we compare the effect of the effects of quantum physics to the state of the particle when the state of the particle changes. The same is true for test users, and the guidance session can have a considerable impact on the expected outcome.
Collect data and conclusions
After the test, we will have a lot of data. Some of these may be structured data (based on predefined systems) and more likely to be free comments. These reviews are very valuable for making design decisions.
In this case, we need to know the user’s general problems, and other priorities should be prioritized based on the frequency of the problem and user operation. In addition to the problem, we can also summarize the features that users are very easy to use, which should be preserved or even sold as a selling point.
conclusion
User testing is a usability technique that helps you get valuable insights from users about why and how to use products. It will also help us better understand who the real users are and help us implement our products. The actual test session provides the most valuable feedback.
The test only found a part of the problem, and other production problems needed to be discovered through some technical tests.
We encourage you to use user tests to improve user satisfaction and to actually create a test that will have a positive impact on your product.
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