The user experience is not omnipotent
I vaguely feel that in many people’s imagination, the user experience is like a new invention of panacea. But this is obviously a bubble because that is not the case. There is no doubt that in the process of defining and creating products, the user experience has a very critical position. However, even if you have the best design, there will be many other factors that affect your success. Knowing what’s described below can help you use limited time and resources in the right place. Product and market match The match between the product and the market is one of the biggest problems facing the start-up companies, and they are painful, confusing, and even to the source of destruction. Marc Andreessen looks at the problem in this way: “Everything may make your product and market match, even if you need to replace the staff, rewrite the product, transfer the market, and even highly diluted equity to introduce a new capital, etc.” Experience is important, but if the product can not meet the needs of the market, no matter how good the user experience to no avail. Get the customer Getting customers is the key to growth for any new or existing company. You need to put enough cost to understand your target customers, they may have never heard of your product people, it may be your competitor’s customers. If nobody uses your product, how can a good user experience win for you?
Customer functional requirements
The functional requirements of the customer are closely related to the acquisition of the customer, and each product should have a clear roadmap and know what to do and what to do. If your team does not have a roadmap, you will find yourself endlessly caught in meeting the customer’s requirements, rather than implementing the plan step by step. It reminds me of Ford ‘s famous saying: “If I ask customers what they need, they will only say that a faster horse is needed.
Competitor
You need to keep an eye on your competitors, and the time it takes for the product to market in the current age has become shorter and shorter. Fierce start-up companies may rely on faster action and shorter release time to seize the original boss’s market share. Every company is watching each other, if you look carefully enough, a seemingly insignificant microblogging may also indicate a major change in the direction. Ignoring the competition is very dangerous, you need to always pay attention to what others are doing, and better than they do, faster and more influential.
Functional competition Blindly competing for your product must be deviated from the correct route, into a vicious cycle of continuous piling up to cater to potential customers. Your time is best spent on other products and can distinguish between the function, rather than the opponent’s existing functions one by one added to their products. Extensibility Businesses are easy to overlook at an early stage, and later discovered that it was too late, and that could lead to customer leave or other potential harm. Scalability issues exist both online (servers, databases, etc.) and offline (shipping, packaging, distribution). Smart companies are recruiting engineering talent to solve problems before the crisis comes. As I said at the beginning, the user experience is not a panacea, it can not solve your other problems that bring the product to market. But it is to create a successful product indispensable ingredients, in the beginning, to focus on user experience companies are often more competitive.
Functional competition Blindly competing for your product must be deviated from the correct route, into a vicious cycle of continuous piling up to cater to potential customers. Your time is best spent on other products and can distinguish between the function, rather than the opponent’s existing functions one by one added to their products. Extensibility Businesses are easy to overlook at an early stage, and later discovered that it was too late, and that could lead to customer leave or other potential harm. Scalability issues exist both online (servers, databases, etc.) and offline (shipping, packaging, distribution). Smart companies are recruiting engineering talent to solve problems before the crisis comes. As I said at the beginning, the user experience is not a panacea, it can not solve your other problems that bring the product to market. But it is to create a successful product indispensable ingredients, in the beginning, to focus on user experience companies are often more competitive.
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